I am Oz Dean. Creative director at TBWA\ Digital Arts Network. I'm also known as forcefeed:swede. Below you'll find WIP elements of current and past projects (which won't necessarily appear in my portfolio). I'll also be blogging about appearances in magazines, books, exhibitions and any topics that relate back to my work. There's plenty more here if you would like to know more about me.
Judging Digital at New York Festivals
I've been asked to judge at New York Festivals Awards and will be on the Grand Jury 2013. I'm judging the digital category, naturally.
Campaign Digital Agency of the Year SG
TBWA\ Digital Arts Network Singapore picked up Gold last week at Campaign Asia's Agency of the Year Awards in the Singapore Digital Agency of the Year category. A special shout to every one of our talented team at DAN SG. What a great way to end the year! The greater agency at TBWA\ Singapore also picked up Silver for Agency of the Year Singapore. Congratulations to all.
Three ads for Ads
Writer Adrian Flores runs a blog called 'Three ads for Ads' where he asks creatives to choose their 3 favorite ads. He asked me to choose my selections with more of a digital focus.
Digital Arts Network
Today we launched TBWA\ Digital Arts Network Singapore online.DAN brings together TBWA's global digital talents, encompassing over 700 digital agencies within the network and initially exists in 18 markets. DAN provides TBWA services such as creative technology and UX through social media and mobile to content, IP, search and analytics.
Creative Sandbox
This is Google's latest showcase site that has developed out of their 'Re:Brief' project.
Called Creative Sandbox, it has launched with a select few projects from agencies around the world. Our Okamoto Freedom Project is one of these and sits alongside Nike+ FuelBand. To get an in depth look at our work and others, please visit the showcase site. While you're there, don't forget to vote for Okamoto.
SIA NATAS
This is one of our latest digital-to-physical integrated activations at the NATAS Travel Fair, which is on this weekend. Singapore Airlines wanted to stand out amongst the flyer distributing competitors at this annual travel fair, so we proposed they go digital and incorporate RFID, iPads & Facebook into a holistic experience during the event for maximum impact.
There are several 'product areas' all housed within iPads (34 of them) presented on Facebook as a family of inter-connected apps demonstrating SIA's offering. Visitors who explore all areas of the booth via RFID connected to Facebook go into a draw to win 100,000 KrisFlyer Miles to fly anywhere.
More photos of the booth setup can be seen here at Digital Arts Network Singapore's Facebook Album
YouTube Olympics LIVE
We have been working on a campaign for YouTube for the last few months for The London Olympics 2012. It includes TVCs, web teaser films, banners, print ads and social engagement.
For the first time ever, The Olympic Games will be broadcast on YouTube. LIVE. And free, from anywhere.
10,500 athletes. 204 nations. 302 events in 26 sports. 10 channels. 1 place to watch it LIVE.
Digital Arts Network
TBWA's digital sub-brand TEQUILA\ Singapore will be housed within the Digital Arts Network (DAN) - a new silo formed in June that unifies all digital units within the global agency network.
DAN brings together TBWA's global digital talents, encompassing over 700 digital agencies within the network and initially rolls out in 18 markets. DAN will provide TBWA services such as creative technology and UX through social media and mobile to content, IP, search and analytics.
